TDK Mediactive,
Inc. vient de signé une attente de 5 ans avec R
& S Trading pour la license de No Rules afin
de développer des jeux video. Leur premier titre
sera un jeu sur le Game Boy Advance de Nintendo
qui sera disponible au mois de Novembre prochain.
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TDK Mediactive
Scores No Rules Videogame License; Edgy Clothing
Brand Bringing Attitude to a Console Near You
TDK Mediactive,
Inc. (OTC:TDKM.OB), a global publisher of
entertainment software, announced today a 5-year
worldwide licensing agreement with R & S
Trading, owners of the popular lifestyle clothing
brand, No Rules(TM). The agreement gives TDK
exclusive rights to develop and publish games
featuring the No Rules brand for current and
next-generation video game systems. The company
also has been granted the rights for handheld
devices including PDA's and cellular phones.
The first title
under the agreement, will ship this November for
the Game Boy(R) Advance. TDK Mediactive Inc. will
release the game in 5 languages including Spanish
and French in North America with simultaneous
distribution across Europe through sister
company, TDK Recording Media Europe S.A.
"No
Rules is a brand that embodies the hip, urban
lifestyle from top to bottom," said Vincent
Bitetti, chief executive officer of TDK
Mediactive. "We plan to capture this
alternative attitude by combining fast paced
gameplay with popular activities like
snowboarding, skateboarding, and riding
scooters."
"In
our partnership with TDK, we are looking to
expand our brash and daring brand," said
Mary Boncutter, president of R&S Trading.
"Video gaming is a new territory for No
Rules, one that is true to our young, precocious
audience."
About the No Rules(TM)
License
Established in 1994, No
Rules is a lifestyle brand for today's youth,
eight to 18 years old, who aspire to an "in
your face" attitude. With graphics that are
edgy and provocative, No Rules epitomizes the
"against the norm" attitude embraced by
the youth market. The No Rules license has
generated $15 million in wholesale revenue that
translates to $40 million at the resale level. In
the past year, No Rules has grown dramatically
and its forecast for 2001 is a growth increase of
25 percent. www.norules.com
About
TDK Mediactive, Inc.
Southern California-based
TDK Mediactive, Inc. is a global publisher of
high quality entertainment software for current
and next generation videogame systems. The
Company's games are based on original and
licensed content derived from major motion
pictures, video franchises, popular literature
and popular culture. TDK Mediactive has exclusive
technology and content licenses with Sony
Computer Entertainment America Inc., Microsoft
Corporation, Nintendo of America, DreamWorks SKG,
Universal Studios, The Harvey Entertainment Co.,
New Line Cinema, Signatures Network, and others.
TDK Mediactive is part of TDK Corporation's
global effort to expand its offerings to
consumers of entertainment-oriented products. www.tdk-mediactive.com
