EA's Medal of Honor
Allied Assault to Debut with New Packaging for PC Games;
Videogame Industry to Follow with Newly Adopted Standard
for PC Games
Electronic
Arts (Nasdaq:ERTS) will roll out its PC games in new
standard-sized boxes next week with the debut of EA's
highly anticipated Medal of Honor Allied Assault(TM). The
new industry packaging requires less space on retail
shelves which allows for more inventory. It's also
environmentally friendly.
Recently the Interactive
Developers Software Association (IDSA) recommended a
smaller, standardized PC box for educational and
entertainment computer software products. As the industry
leader, EA is at the forefront of implementing the new
packaging standards.
Following the lead of the
Interactive Entertainment Merchant Association (IEMA),
the IDSA recommends the standardized size of 5.25"W,
7.5"H, 1"D, a package design with an
established history in electronic media, including
console video game and DVD packaging.
"We're really looking
forward to the uniform appearance that the new,
standardized PC boxes will give our stores," said
Jerry Madaio, vice president of PC merchandise for
Electronics Boutique. "Having many more PC titles
faced outward, showing more of the box art, is a real
advantage for our shoppers."
"A standardized box size for
all our products means enhanced continuity in designing
packaging for console and PC games, yet does not diminish
the communication of benefits and features that consumers
seek when making purchasing decisions," said Tom
Cipolla, EA's vice president of sales.
All EA PC titles will now ship in
the new standardized PC boxes. Following the roll out of
Medal of Honor Allied Assault, key upcoming PC titles
from EA include, Black & White(TM): Creature Isle
Expansion Pack, Tiger Woods PGA TOUR(R) Golf 2002, Sid
Meier's SimGolf(TM), and The Sims(TM) Vacation.
About Medal of Honor Allied
Assault
In Medal of Honor Allied Assault,
players assume the role of Lt. Mike Powell, member of the
famed 1st Ranger Battalion who gets recruited by the OSS
and battles through over 20 levels that are based on
historical military campaigns of World War II. Medal of
Honor Allied Assault gives players a sense of the courage
it took to survive the landings at Normandy, the assault
at Arzew, and a rendezvous with the Resistance outside
the village of St. Lo, and the push through the heavily
defended border of Germany itself to take the bridge at
Remagen. Medal of Honor Allied Assault for the PC,
carries a "T"(Teen) rating from the ESRB and
will be priced at US MSRP $49.99. For more information on
Medal of Honor Allied Assault, visit the official website
at http://www.mohaa.ea.com
ABOUT ELECTRONIC ARTS
Electronic Arts (Nasdaq:ERTS),
headquartered in Redwood City, Calif., is the world's
leading interactive entertainment software company.
Founded in 1982, Electronic Arts posted revenues of more
than $1.3 billion for fiscal 2001. The company develops,
publishes and distributes software worldwide for the
Internet, personal computers and video game systems.
Electronic Arts markets its products under four brand
names: EA SPORTS(TM), EA GAMES(TM), EA SPORTS BIG(TM) and
EA.COM(SM).
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