TDK MEDIACTIVE SECURES
MUPPETS" LICENSE
Classic
Muppet Characters to Hit Gaming Platforms in 2002
TDK
Mediactive, Inc. (OTC: TDKM.OB), a global publisher of
entertainment software, announced today an exclusive
three-year, renewable worldwide licensing agreement with
Jim Henson Interactive, a division of The Jim Henson
Company, for the Muppets", one of the most prolific
brands in the entertainment industry. The agreement
ensures TDK Mediactive exclusive rights to develop and
publish games based on many of the Classic Muppet
characters, including Kermit the Frog", Miss
Piggy", Fozzie Bear", The Great Gonzo" and
more. Platforms covered by the license agreement include
the PSOne and PlayStation®2 computer entertainment
system, Xbox‘ video game system from Microsoft, the
Nintendo GameCube video game system, the Game Boy®
Advance and PC platforms.
"The colorful Muppet characters and their hilarious
antics are tailor-made for videogames," said Vincent
Bitetti, chief executive officer of TDK Mediactive.
"The Muppet license is a continuation of our efforts
to diversify our business across all viable platforms,
categories and age demographics and fits well into the
"E" rated segment of our business."
"In celebration of the 25th anniversary of The
Muppet Show, we’ve been expanding the reach of
Muppet characters by leaps and bounds this year,"
said Craig Allen, General Manager and Senior Vice
President, Jim Henson Interactive. "The licensing
agreement with TDK Mediactive will ensure that high
quality, entertaining Muppet games will be produced for a
variety of platforms, giving our fans the world-over a
true gaming experience that only the Muppets can
deliver."
More about the Muppets license will be revealed at E3,
South Hall, booth number 1446.
About the Muppets
The zany cast of The Muppet Show has brought joy to
generations since their television introduction a quarter
of a century ago. The show first debuted in syndication
on September 26, 1976 and continued for five seasons with
120 shows. Since then, the Muppets, known for their
clowning, conjuring, quirkiness and kindness, have become
international superstars shaping "pop culture"
with over 50 Emmy Awards and a high celebrity profile.
About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a
global publisher of high quality entertainment software
for current and next generation video game systems. The
company's games are based on original and licensed
content derived from major motion pictures, video
franchises, popular literature and popular culture. TDK
Mediactive has exclusive technology and content licenses
with Sony Computer Entertainment America Inc., Microsoft
Corporation, Nintendo of America Inc., DreamWorks SKG,
Vivendi Universal Studios, Mattel, Classic Media, R &
S Trading, BKN International, DC Comics, Hallmark, BDSP,
The Jim Henson Company and others.
TDK Mediactive is part of TDK Corporation's global effort
to expand its offerings to consumers of
entertainment-oriented products. More information about
TDK Mediactive and its products is available at
www.tdk-mediactive.com
About Jim Henson Interactive
Established in 1998, Jim Henson Interactive (JHI) is
responsible for the worldwide digital expression,
development and creative production of the Company's
intellectual properties including such well-known brands
as the Muppets, Farscape, Jim Henson’s Bear in the
Big Blue House, Jim Henson’s The Hoobs, Mopatop's
Shop, Jim Henson’s Construction Site and The Dark
Crystal. The division works with a variety of partners
including Sony, Microsoft, Intel, Vivendi Universal,
Simon & Schuster Interactive, Midway and Ubi Soft.
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