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Tuesday January 21, 2003

MAJESCO'S 'BLACK & BRUISED' GOES GOLD; ON SCHEDULE TO SHIP JANUARY 28

Cartoon-Style Boxer Supported by Integrated Marketing Campaign

Bringing wacky humor and over-the-top arcade-style boxing to the PlayStation^®2 computer entertainment system and Nintendo GameCube^(tm), Majesco, one of the fastest-growing publishers of interactive entertainment, today announced that Black & Bruised has gone gold and will ship to stores January 28. Supporting the release of the title is an integrated marketing campaign highlighted by strategic cross-promotions including a national mall tour and in-store kiosks.

"The developer of Black & Bruised, Digital Fiction, has done a superb job of blending humor and back story, with solid mechanics and cel-shaded graphics, to produce a unique product that is certain to captivate players," said Ken Gold, Vice President of Marketing for Majesco. "Our comprehensive marketing campaign utilizes a wide array of marketing vehicles, each designed to heighten consumer awareness and build excitement for Black & Bruised."

About Black & Bruised

Developed by Digital Fiction, Black & Bruised is an over-the-top, arcade-style boxing game that combines wacky cartoon humor with thumb-twitching boxing action. Cel-shaded graphics and off-the-wall special effects create an experience similar to a fast-paced cartoon episode. Detailed facial animations convey a boxer's mood and reactions, while real-time damage indicates injuries over the course of a fight.www.blackandbruised.com