Nintendo
Promotes George Harrison, Expands Marketing
Responsibilities
Adds Oversight
For Merchandising, Publications, Online
Operations
Nintendo of
America Inc. announced today that George Harrison
has been promoted to senior vice president,
marketing and corporate communications, and his
responsibilities significantly increased.
Harrison, 48, has served as vice president,
marketing and corporate communications for nine
years, and currently oversees advertising,
corporate communications, promotions, and related
areas. In his new position, he also will assume
responsibility for Nintendo's extensive retail
merchandising programs, plus Nintendo's
publications businesses and wide-ranging online
presence.
"George has
proven himself a marketing force not only in
interactive entertainment, but also among all
consumer products companies," says Minoru
Arakawa, president, Nintendo of America.
"His additional duties will make Nintendo's
total marketing effort better integrated for all
of our targeted publics."
Harrison's
numerous achievements during his career with
Nintendo include his leadership in the planning
and execution of a wide range of record setting
new product launches for the Super Nintendo
Entertainment System®, Nintendo® 64 and Game
Boy® platforms. Before joining Nintendo in 1992,
Harrison gained extensive marketing experience
with such companies as Quaker Oats, Pepsi and
General Mills.
As the worldwide
leader and innovator in the creation of
interactive entertainment, Nintendo Co. Ltd., of
Kyoto, Japan, manufactures and markets hardware
and software for its popular home video game
systems. The systems include Game Boy, Nintendo
64, Game Boy® Advance and the upcoming NINTENDO
GAMECUBETM. Since
the release of its first home video game system
in 1985, Nintendo has sold more than 1.4 billion
video games worldwide, creating enduring industry
icons such as MarioTM and
Donkey Kong® and launching such franchises as
ZeldaTM and
Pokémon®. As a wholly owned subsidiary,
Nintendo of America Inc., based in Redmond,
Wash., serves as headquarters for Nintendo's
operations in the Western Hemisphere.
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