LADYDRAGON.COM - E3Expo 2002 Offers Expanded Conference Program

Monday March 25, 2002

E3Expo 2002 Offers Expanded Conference Program; 33 Sessions, Including Three Additional Workshops, Cover Everything Industry Professionals Need to Know About Interactive Entertainment

The Interactive Digital Software Association (IDSA) today announced details of the new E3Expo 2002 Conference Program, featuring an expanded workshop program and four educational tracks comprised of six sessions each. For the first time ever, the program will include nine in-depth, hands-on workshop sessions, covering a wide variety of topics critical to interactive entertainment industry professionals. The E3Expo 2002 Conference Program is scheduled for May 21-23 at the Los Angeles Convention Center, with exhibits running May 22-24.

"The topics included in the E3Expo 2002 conference and workshop program reflect the dynamic, diverse, sophisticated and mainstream nature of the interactive entertainment industry," said Douglas Lowenstein, president of the IDSA, the trade association that represents U.S. computer and video game publishers and owns E3Expo, the world's most important interactive entertainment industry event. "E3Expo is not only the place to see the latest and most advanced computer and video games and related products, it's also an unparalleled educational forum for industry professionals looking to sharpen their skills and share their ideas."

    This year's E3Expo conference faculty includes more than 125 of the industry's most accomplished and respected leaders. The roster of speakers includes numerous industry greats such as the few listed: LucasArts' Hal Barwood; Richard Garriott, formerly Origin Systems Inc/Ultima series, now NC Soft; Oddworld co-founder Lorne Lanning; American McGee, Alice designer, now with his own company, Carbon 6; Peter Molyneux of Lionhead Studios; Crash Bandicoot designer Jason Rubin; Age of Empires' Bruce Shelley; Deus Ex designer Warren Spector; Alex St. John of Wild Tangent; Sega's legendary game maker Yu Suzuki; and The Sims creator Will Wright. For a complete faculty list visit www.e3expo.com.

    Workshop and Conference Sessions

    E3Expo 2002 will offer nine two-hour workshops (up from six workshops last year) and 24 90-minute sessions examining key issues that impact the interactive entertainment industry.

    E3Expo 2002 workshops include:


--	Start-up "Starter Kit" For Today's Marketplace
--	Designing Games That Teach: an MIT Workshop
--	A Complete Technology Toolkit For Wireless Game Development
--	How To Package And Pitch Your Game To Publishers
--	Global Game Trends 101: Learning From the World's Top Titles
--	The Business of Persistent Worlds: Learn From The Pros
--	Developing Content For Wireless Handsets: Making Big Ideas Work For The Small Screen
--	Design-Document Workshop: Don't Start That Game Without One
--	Listen to Your Gamers: What Player Metrics Is Telling Us

E3Expo 2002 conferences sessions include:


--	Game Development - Strategies And Trends:
--	Rules Of The Game
--	Design Secrets, Part 1: Japan And The USA
--	Design Secrets, Part 2: Europe And The USA
--	Creating The Perfect Game Character
--	Managing Resources: Smart Solutions For Building Compelling And Profitable Games
--	Sneak Peek: The Hottest Upcoming Titles As Presented By Their Designers
--	Business Strategies To Build On:
--	Reaching Niche Markets, Creating New Markets
--	The Wireless Landscape: The Business Models, The Markets, The Value Chain
--	Non-Traditional Marketing Tactics
--	How To Break Into Today's Game Industry
--	Master Class From The Masterminds Of Business
--	Licensing Opportunities For The Smart And Nimble
--	New Trends/Future Trends:
--	Understanding Platform Segmentation And What It Means For Your Bottom Line
--	Creative Solutions To Financing And Funding
--	Channel Update: Knowledge Is Power
--	Games That Pushed The Envelope, Pushed Buttons And Set New Trends In Motion
--	Prepare Your Business For The Game Industry Of Tomorrow
--	High-Tech Roundup: Modern Tools For Current Games
--	Life Online - Cracking The Code:
--	Successful Online Strategies: Inspiration And Implementation
--	Consoles And Online Gaming: Strategies For Dominance
--	Advergaming: How To Profit From Online's Next Wave Of Game Development
--	Browser Games Come of Age
--	Creating Lasting Communities (And Higher Sales) Through Pre-Release Demand And User-Created Content
--	You Asked For It! (A Session Built Around Attendee Suggestions)

E3Expo, now in its eighth year, is owned by the Interactive Digital Software Association (IDSA), the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. IDSA members collectively account for more than 85 percent of the $6.35 billion in entertainment software sales in the U.S. in 2001, and billions more in export sales of American-made entertainment software.

E3Expo is a trade event, and is not open to the general public. No one under the age of 18 will be admitted, including infants. This policy is strictly enforced.