LADYDRAGON.COM - World Wrestling Federation Entertainment and KB Toys Launch National "Get R.E.A.L." Promotional Campaign

Monday April 01, 2002

World Wrestling Federation Entertainment and KB Toys Launch National "Get R.E.A.L." Promotional Campaign

Community Relations Initiative Poster Promotion in more than 1,100 KB Toys Stores in U.S., Puerto Rico, and Guam

World Wrestling Federation Entertainment, Inc. (NYSE: WWF) today announced a national poster promotion of its Get R.E.A.L.(TM) educational program with KB Toys. Get R.E.A.L.(TM )is a school program that brings WWFE Superstars into junior and senior high schools to deliver positive messages on education, literacy, safety and goal setting. The promotion will be present in more than 1,100 KB Toys stores in the U.S., Puerto Rico and Guam.

Through the in-store promotion, customers will receive one of four Get R.E.A.L.(TM) posters with a $10 purchase of World Wrestling Federation(R) branded merchandise. This four-week promotion, to begin April 1, 2002, will issue a new poster each week highlighting one of the four tenets featuring World Wrestling Federation(R) Superstars and a Get R.E.A.L.(TM) message on each poster. At the end of the promotion, the four posters can be combined to form one large Get R.E.A.L.(TM) poster.

"KB Toys is pleased to partner again in an educational and fun way with World Wrestling Federation Entertainment to support the Get R.E.A.L.(TM) program," said Tom Alfonsi, Sr. Vice President of Merchandising for KB Toys. "We welcome the opportunity through this partnership and the posters' Get R.E.A.L.(TM) messages to help kids recognize that the actions they take today such as staying in school, achieving good grades and setting goals can affect the outcomes they may face in the future."

"This poster promotion with KB Toys affords us another opportunity using the popularity of our Superstars to expand the recognition of our Get R.E.A.L.(TM) program and its positive influence on young people," stated John Sohigian, Vice President of Retail Marketing at World Wrestling Federation Entertainment, Inc. "We want teens to understand that our Superstars have used the concepts of respect, education, achievement and leadership to achieve success in their personal and professional lives. While these are serious messages, the posters allow us to get these messages out in a fun way."

This is the second in-store promotion between World Wrestling Federation Entertainment and KB Toys. For the launch of the Get R.E.A.L.(TM) program, WWFE and KB Toys offered an in-store promotion where customers who bought World Wrestling Federation(R) branded merchandise received a pack of Get R.E.A.L.(TM) trading cards. In addition, the launch also included a Get R.E.A.L.(TM) with KB Toys Essay Contest, which generated more than 2,000 entries. Three grand prize winners were chosen to receive a Get R.E.A.L.(TM) assembly with selected WWFE Superstars.

Get R.E.A.L.(TM) was undertaken as a pilot program in early 2001 and officially kicked-off in Pritchard, Alabama in October 2001. Since then, it has visited schools across the country in such cities as Boston, San Antonio, Long Beach and New York City. The program is built around the initiative's four tenets-Respect, Education, Achievement and Leadership.

    KB Toys

    KB Toys is the nation's largest combined mall-based and online specialty toy retailer, operating more than 1,300 stores in all 50 states, Guam and Puerto Rico, doing business as KB Toys, KB Toy Works, KB Toy Outlet, KB Toy Liquidators, KB Toy Express and with online shopping at KBtoys.com (www.kbtoys.com) & eToys (www.etoys.com). KB Toys, a privately held company, is headquartered in Pittsfield, Massachusetts.

    World Wrestling Federation Entertainment, Inc. (NYSE: WWF) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in Chicago, New York, Toronto and London.