Home Theater Projectors
Featuring DLP Technology Account for Four of Five
Best-Sellers, Attain 64% Market Share
Projectors
from InFocus, Runco, Sharp and SIM2 are favorites with
consumers
Emphasizing
once more that its DLP(TM) technology is rapidly
establishing itself as the home entertainment projection
and display technology of choice, Texas Instruments (TI)
(NYSE: TXN) today announced that, in the first quarter of
2002, four of the five best-selling home theater
projectors in the USA were based on DLP(TM) technology.
The four projectors are the InFocus(R) ScreenPlay 110,
the RUNCO VX-1000c, the Sharp XV-Z9000 and the SIM2 Grand
Cinema HT300. Moreover, according to the Home Theater
Research Group (Menlo Park, CA) (www.htrgroup.com) projectors featuring
DLP(TM) technology accounted for 64% of all projectors
sold for home entertainment applications during the
period. The Home Theater Research Group specializes in
market research studies for high-end TV systems used in
residential applications.
"While this is exciting news
for us," said Bharath Rajagopalan, Manager of Home
Portable Entertainment Products for Texas Instruments
DLP(TM) Products division, "it's our customers who
really should take the credit for turning a great
technology into great products. We believe that the
products they're developing that feature DLP technology
deliver a unique combination of outstanding image
quality, ease of use, flexibility and affordability - and
it seems that consumers agree. With second generation
large screen TVs based on DLP technology also beginning
to come to market, we believe we're now in a position to
be able to deliver an appropriate home entertainment
solution for a broad range of requirements."
"DLP technology has a unique
value proposition for the home theater market," said
Alessandra Almgren, president of the Home Theater
Research Group. "We attribute the great success of
projectors featuring DLP technology to the accurate
colorimetry, depth of black, and film-like quality that
this technology has been able to deliver. Add to that the
ease of installation and maintenance, and we expect DLP
technology to contribute greatly to the growth of this
market."
DLP(TM) technology delivers the
clearest, sharpest, brightest, most accurate images in a
broad range of projection and display applications
including business projectors, home entertainment
projectors, large screen tabletop TVs, video walls and
projection systems used in commercial entertainment. DLP
Cinema(TM) technology, which delivers large screen images
that are superior in many respects to film, is helping to
revolutionize the movie industry. Today, TI supplies
DLP(TM) subsystems to almost all the world's top
projector manufacturers, who then design, manufacture and
market projectors based on DLP(TM) technology. Since
early 1996, over 1,000,000 DLP(TM) subsystems have been
shipped. Over the past four years, DLP(TM)
technology-based projectors have consistently won some of
the audio-visual industry's most prestigious awards,
including, in June 1998, an Emmy Award from the Academy
of Television Arts & Sciences.
At the heart of TI's Digital
Light Processing(TM) technology is the Digital
Micromirror Device optical semiconductor chip. The DMD
switch has an array of up to 1,310,000 hinged,
microscopic mirrors which operate as optical switches to
create a high resolution, full color image. For more
information, please visit www.dlp.com.
Texas Instruments Incorporated
provides innovative DSP and analog technologies to meet
our customers' real world signal processing requirements.
In addition to Semiconductor, the company's businesses
include Sensors & Controls, and Educational &
Productivity Solutions. TI is headquartered in Dallas,
Texas, and has manufacturing, design or sales operations
in more than 25 countries.
Texas Instruments is traded on
the New York Stock Exchange under the symbol TXN. More
information is located on the World Wide Web at www.ti.com
Digital Light Processing, DLP and
DLP Cinema are trademarks of Texas Instruments. All other
products and names may or may not be trademarks or
registered trademarks of their respective companies.
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