Come Play At the
Softimage Studio!; Creative Play Area at SIGGRAPH
2001 Will Feature SOFTIMAGE-R-|XSI
Softimage Co.,
the Montreal-based animation and special effects
subsidiary of Avid Technology Inc. (NASDAQ:
AVID), today announced it would participate in
the creative play area dubbed "The
Studio" at SIGGRAPH 2001. Attendees at this
year's SIGGRAPH show, taking place from August
12-17 in Los Angeles, will be able to experiment
with the latest, most innovative software tools
from Softimage.
"We're
happy to provide computer graphics and
interactive technology professionals from around
the globe with the chance to experience
Softimage's technology firsthand," said
Michael Stojda, Softimage's managing director.
"We believe creative professionals will be
impressed by our flagship animation offering,
SOFTIMAGE(R)|XSI(TM), and the capabilities it has
to marry art with technology as a complete
end-to-end 3-D content creation package."
At
this year's SIGGRAPH show, "The Studio"
will also boast an expanded, hands-on
"Creativity Center." At the center,
digital artists can combine traditional media
such as paint, pastels, charcoal and modeling
clay, with state-of-the-art digital output. As
its contribution to SIGGRAPH Studio, Softimage
will be showing 50 seats of SOFTIMAGE(R)|XSI(TM),
Softimage's flagship non-linear animation system
designed for the film, games, interactive and
broadcast industries, and 24 seats of
SOFTIMAGE|3D(TM), an industry-leading software
tool for 3-D character animation and special
effects. The machines will be on display in the
"Animation" section of The Studio. In
the animation area, digital artists can use
Softimage software to develop, create or refine
2-D and 3-D ideas, concepts and data, to
transform ideas into living animation.
"Putting
Softimage products to work in `The Studio' is our
way of letting creative professionals give our
software a thorough, hands-on tryout," added
Stojda. "This creative environment will give
digital artists the opportunity to see how
Softimage products can be used for 3-D data
capture, modeling, texturing, shading, rapid
prototyping and other key actions in the
animation process."
Softimage Studio
Location:
"The Studio"
will be in Hall A of the Los Angeles Convention
Center. Within that space, Softimage software
will be on display in the "Animation"
area. Attendees can sign up to work on the
machines, create art using Softimage software,
and then output their creations to a CD.
Dates & Times:
Sunday, August 12
1 p.m. -7 p.m.
Monday, August 13 - Friday, August 17
9 a.m. - 6 p.m.
Registration:
Potential attendees may
register for SIGGRAPH Studio onsite at the Los
Angeles Convention Center from Saturday, August
11 at 6 p.m., throughout the course of the show.
Conference attendees at the "access" or
"select" levels are eligible to
participate free of charge in "The
Studio."
Educational Events:
An area called the
"Interactive Classroom" will feature
hands-on sessions throughout the week on workflow
and creation tools, as well as interactive
tutorial presentations. SIGGRAPH staff will be
available to answer questions and provide
information on modeling, texturing, lighting and
basic animation principles.
About Avid Technology,
Inc.
Avid Technology, Inc., of
which Softimage Co. is a subsidiary, delivers the
solutions that Make, Manage and Move Media(TM).
As a recognized digital standard for
professionals who Make the world's media -- from
video, audio and film to animation, special
effects and streaming media -- Avid's products
are used to make more television and news shows,
commercials, music videos and CDs,
corporate/industrial productions and major motion
pictures combined than any other nonlinear
editing manufacturer in the world. Now, building
on its Oscar(R), Grammy(R) and Emmy(R)
award-winning heritage in creating content, Avid
is extending its reach by redefining how digital
media is shared, stored and distributed. To
Manage today's increasingly rich collection of
dynamic media, Avid provides powerful servers,
networks and media tools to help customers search
files, share media and collaborate on new
productions, both locally and globally. Avid's
solutions also empower users to easily Move
media, whether on air, over cable or satellite or
through the Internet. Like no other media company
today, Avid's end-to-end solutions span the
continuum of media creation, management and
distribution. The company's corporate
headquarters are located in Tewksbury, MA. More
information about the company is available at www.avid.com and www.softimage.com.
About SIGGRAPH
SIGGRAPH 2001 will bring
over 40,000 computer graphics and interactive
technology professionals from six continents to
Los Angeles for the week-long conference. A
comprehensive technical program and special
events focusing on research, art, animation, and
interactive technologies are planned. SIGGRAPH
2001 includes a three-day exhibition of products
and services for the computer graphics and
interactive marketplace from 14-16 August 2001.
ACM SIGGRAPH, the leading professional society
for computer graphics and interactive techniques,
sponsors SIGGRAPH 2001. Information on ACM
SIGGRAPH membership and other conferences and
activities can be found at www.siggraph.org.
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