DFC Intelligence
Announces New Study Forecasts Strong Sales for
Video Game Industry
A new report from
DFC Intelligence forecasts that the new
generation of 128-bit video game systems will
have combined U.S. sales of over 60 million by
the year 2005. According to David Cole, president
of DFC Intelligence, "the video game
industry is poised to reach record sales levels
over the next few years." Overall, DFC
forecasts that total U.S. revenue for interactive
entertainment will exceed $12 billion by 2003, a
50% increase from 2000 revenue.
The
report forecasts individual sales for each major
hardware platform under three separate scenarios.
"We believe that over the next few years
consumers will be spending a great deal of money
on video and computer games. However, there is
still a great deal of uncertainty about exactly
which game systems will do well," said Cole.
Under most scenarios, the Sony PlayStation 2 is
forecasted to be the leading system. According to
Cole, "the PlayStation 2 has the potential
to be the best-selling game system ever."
However,
the report also contains scenarios where the
PlayStation 2 faces significant competition from
the Nintendo GameCube and Microsoft Xbox.
"The GameCube has a major price advantage
and Nintendo's strong software brands. Nintendo
has a solid chance to once again be the market
leader." The DFC report does not forecast
the Microsoft Xbox to be the market leader.
However, according to Cole, Microsoft has a solid
chance to become a major player in the video game
market.
The
new forecasts are part of an update to the 700+
page report The U.S. Market for Video Games and
Interactive Electronic Entertainment. The full
report contains complete forecasts to the year
2005 for video game hardware and software, PC
games, and portable game systems including the
Nintendo Game Boy Advance. The report also
provides a historical perspective, a discussion
of industry business models, an overview of
distribution and marketing and a look at consumer
tastes and software genres.
DFC
Intelligence is a research firm focused on
interactive and digital entertainment. DFC also
publishes The Online Game Market 2001, The State
of Game Technology, Interactive Broadcast Video:
Streaming Video Market 1998-2004, Streaming Ad
Insertion and Commerce Report and the
DB&P/WebcastTrack research service.
www.dfcint.com
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