139$ CAN for the Game Boy Advance

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Wednesday March 07, 2001

 

NEW ERA OF PORTABLE VIDEO GAMING ARRIVES IN CANADA ON JUNE 11 WITH $139.95 PRICE TAG, 15 NEW TITLES

Nintendo*'s Game Boy* Advance To Further Expand Dominance In 'Anytime-Anywhere' Game Play

"It's like playing TV video games-in the palm of your hand!" That consumer response will be repeated millions of times in Canada beginning June 11, when Nintendo's wildly anticipated Game Boy Advance arrives with a slate of 15 brand new games designed specifically to demonstrate its breakthrough performance, headlined by Nintendo icon Mario in Super Mario Advance. The system will carry a manufacturer's suggested retail price of $139.95.

Additional launch titles include Nintendo's F-Zero*: Maximum Velocity, as well as the following third-party games: Army Men® Advance (3DO), High Heat* Major League Baseball® 2002 (3DO), Tony Hawk's Pro Skater (Activision), Dodge Ball Advance (Atlus), Fire Pro Wrestling (BAM), Top Gear GT Championship (Kemco), Tweety* and the Magic Jewel (Kemco), Fortress (Majesco), Iridion 3-D (Majesco), Pitfall: The Mayan Adventure (Majesco), ChuChu Rocket!* (Sega), Ready 2 Rumble® Boxing: Round 2 (Midway), and Rayman (Ubi Soft).

More than 60 exclusive Game Boy Advance titles are expected by Christmas, and virtually all games sold for previous Game Boy systems are compatible with the new hardware. "There has never been a portable game system like Game Boy Advance, and never has a game system launched into such a booming market," says Peter MacDougall, Nintendo of Canada Ltd, president. "Our existing portable system, Game Boy* Colour, remains the fastest-selling video game platform in Canada, achieving all-time sales records even 11 years after introduction.

Game Boy Advance will set brand new records." Game Boy Advance decisively breaks the existing boundaries for handheld video game play, boosting both screen size and battery life by 50 per cent, and picture resolution by 66 per cent. Game Boy Advance actually delivers a sharper picture than current 32-bit and 64-bit consoles playing on a 27" television.

Game Boy Advance runs 17 times faster and displays more than ten times as many on-screen colours as Game Boy Colour. It will enable previously impossible scaling, rotating and transparency effects. Two new control buttons have been added to the original Game Boy configuration to allow for more complex and varied forms of game play. With select multi-player software titles, four Game Boy Advance units can be linked together by an optional cable offering four-way game play with all four players using a single game cartridge. In addition, the unit itself is capable of being used as a discreet controller for the upcoming Nintendo GameCube console.

Game Boy Advance will be available in three colours: Arctic (white), Glacier (translucent blue), and Indigo (violet).

As a wholly owned subsidiary, Nintendo of Canada Ltd. leads the $650 million video game industry in Canada. From its headquarters in Vancouver, British Columbia, Nintendo distributes and markets the Nintendo 64 system, and the portable Game Boy Colour - the world's best-selling video game system.

 
 

 

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