MATTEL MEDIA
REVIVES CLASSIC TOY WITH ROCK ‘EM SOCK
‘EM ROBOTS ARENA ON PLAYSTATION GAME CONSOLE
Mattel Media, a
leading entertainment company representing
popular brands across major platforms, today
announced the availability of Rock ‘Em
Sock ‘EmÔ Robots Arena at retail stores
nationwide. This classic 70s toy line returns
with a vengeance as the robots battle it out on
the PlayStationÒ game console. For gamers 12 and
up (Teen ESRB rating), this title is available
for an estimated retail price of $29.99.
In the game, each
robot starts his career at the bottom of the
Bronze league and moves up the ladder by
challenging and defeating other robots. As
players advance, they accumulate prize
"money" winnings that allow them to add
parts and create a customized robot warrior to
take to the next battle. To win the Championship,
gamers must challenge and pulverize a host of
enemy robots, as well as dangerous boss-level
‘bots.
"Rock
‘Em Sock ‘Em Robots Arena is
another example of Mattel Media bringing its toys
from the past to life," said Amy Boylan,
senior vice president of Mattel Media. "The
game lets players control and customize robots in
ways that were not possible with the original
toy."
This title
features hard core 3D Rock ‘Em Sock
‘Em robots based on Mattel’s
updated Rock ‘Em Sock ‘Em toy
line. Ten menacing robots are each equipped with
special weapons that are used to turn enemies
into scrap metal. Players can combine fully
modular robot arms, legs and torsos to unleash
several unique fighting styles and combo attacks.
Rock ‘Em Sock ‘Em Robots Arena
gives players the power to rip off their
opponent’s body parts and attach them to
their own or save the parts they collect to use
against future victims. The title also features
cameo appearances from the original
Blue Bomber and
Red Rocker Rock ‘Em Sock ‘Em
robots who follow the action play-by-play as
commentators.
About Mattel
Media
Mattel Media, a
division of Mattel, Inc., is a leading provider
of family-oriented home entertainment software.
The company’s products are based on popular
Mattel brands, characters and play patterns and
are available on all major interactive
entertainment platforms. Mattel Media is based in
El Segundo, Calif., with product distribution
throughout 155 international markets.
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