Digimon's products for Easter

LADYDRAGON.COM

 

Thursday April 12, 2001

 

 
 

Digimon's products for Easter

    Saban Consumer Products and Fox Kids Worldwide hop into retail across the country as Easter hits, providing a fun collection of "Digimon"-branded merchandise at retail.

    Kids and parents are picking up their favorite items such as the popular "Digimon" Sticker Eggs, the 6-inch Digi-Pal Bean Bag Plush and the collectible line of Digivolving action figure toys that evolve to Eggs of Friendship, Sincerity, Courage, Love and Knowledge.

    Kids will love sending their friends their very own "Digi"-Pal Bean Bag Plush (SRP $4.99) from Bandai America or Digi-Collectible Toy Eggs of Friendship, Sincerity, Courage, Love and Knowledge (SRP $7.99) that Digivolve -- i.e. Raidramon to Digi-Egg of Friendship or Syurimon to Digi-Egg of Sincerity. Mello Smello has created the "Digimon" Sticker Egg (SRP $1.99), providing a fabulous activity gift with 60 colorful stickers included for decorating the outside of the eggs. All are perfect "basket stuffers" for the kid-favorite holiday.

    "With the immense popularity of `Digimon,' our licensees have provided consumers with tremendous value and extended play for the Easter season," stated Elie Dekel, president, Saban Consumer Products. "We continually work with our licensees in creating innovative seasonal merchandise for retail that will appeal to both parents and kids alike. Retailers anticipate a jump in sales at this time of the year, and our brands help contribute to the popularity of Easter items."

    According to the annual Easter shopping survey taken by the International Mass Retail Association, "Consumers will spend an average of $107.00 this Easter season."

    It is no wonder that toy stores across the nation will be bracing themselves for what promises to be a "hopping" Easter shopping blitz. In addition, and according to the survey, "kids will benefit most from the holiday this year with nearly seven in ten Easter shoppers planning to buy presents for their children".

    Along with the distinction of being a top-10-selling action toy for 2000, "Digimon" is the most popular kids show today with children 6-11, and the Digimon World Sony PlayStation game is one of the year's top kids action video game titles. Additionally, "Digimon" routinely beats "Pokemon" in TV ratings. All that and FoxKids.com, the home of Digimon online, is the No. 1 Web site for kids (No. 1 in "stickiness," or time spent viewing the site for Kids 2-11).

    Since its debut in 1990, Fox Kids Network has maintained a dominant position among key kid demographics. Its 14 hours of weekly (Monday-Saturday) programming is seen by 25 million kids and teens each month and by 20 million viewers aged 18 years and older.

    Saban Consumer Products leads the industry in delivering innovative properties to market in all forms of consumer products and promotions. From classic brands to breakthrough successes, the company's innovation and marketing drive have resulted in creating some of the most successful brands in the kids licensing industry.

    Bandai Co. Ltd. is the third-largest toy company in the world. It has 53 subsidiaries in 18 countries worldwide. Global interests include toys and children's entertainment, video game software, multimedia, music, full-length feature films, vending machines, trading cards, candies and licensed apparel.

    Mello Smello continues to be a leading innovator in the world of stickers. The company not only produces scratch-and-smell stickers but also other special feature stickers like prismatic stickers, glitter stickers, foil stickers and glow-in-the-dark stickers. The Minneapolis-based Mello Smello just introduced a full line of "Body Decor" stickers featuring Body Stickers for clothing and skin, Fashion Stickers for nails and skin and temporary tattoos.

 
 
 

 

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