MICROSOFT NAMES RECOTON'S STD HOLDING SUBSIDIARY OEM SUPPLIER FOR XBOX VOICE RECOGNITION TECHNOLOGY

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Thursday July 12, 2001

 

 
 

MICROSOFT NAMES RECOTON'S STD HOLDING SUBSIDIARY OEM SUPPLIER FOR XBOX VOICE RECOGNITION TECHNOLOGY

Recoton Corporation (NASDAQ: RCOT) today announced that Microsoft Corporation (NASDAQ:MSFT) has awarded an OEM (Original Equipment Manufacturing) contract to STD Holding Limited, a manufacturing subsidiary of Recoton, to develop and manufacture a speech recognition-capable headset accessory product, for use with the Xbox(TM) video game system.

The unique voice recognition and communication features of the Xbox will enable users to operate and control certain games using voice commands through the headset, called the Xbox Communicator(TM), that is being jointly developed by STD and Microsoft. The Xbox is planned to launch on November 8, 2001, while the broadband online gaming service will debut in the spring of 2002. Created under contract between STD Holding Limited and Microsoft, the voice recognition headset, called the Xbox Communicator, will be marketed by Microsoft as part of its Xbox branded peripheral line of products.

The excitement and buzz has been growing steadily for the Xbox since its first public unveiling in January 2001 at the CES (Consumer Electronics Show) in Las Vegas. Over 200 software publishers and developers have announced their intent to develop exciting new titles for Xbox.

In May 2001 at E3 (Electronic Entertainment Expo) held in Los Angeles, California, InterAct Accessories Inc., the video game accessory marketing subsidiary of Recoton, demonstrated numerous Xbox accessory products that will be available at launch and stated that many other unique products are also in development. The announcement of this unique product should further increase the excitement about the Xbox.

Robert L. Borchardt, Chairman, President and Chief Executive Officer of Recoton, commented, "We are honored that Microsoft has chosen STD to work on this milestone product. We believe that this agreement will showcase the expertise of STD in developing and manufacturing innovative peripherals for the video gaming industry. We also believe that this agreement reflects the solid relationship that STD has built over the years with Microsoft through its work on previous OEM contracts. We intend to continue to expand our relationship with Microsoft to develop new and unique products for the Xbox platform."

Todd Holmdahl, General Manager, Xbox Hardware, said, "This revolutionary voice recognition product will help make the Xbox online gaming experience an extremely positive one. We needed to work with OEM suppliers that could match the hight quality control level we hold ourselves to at Xbox, andatch the high quality based on past performance we knew that STD would meet those standards."

In March 2001, InterAct Accessories Inc., the marketing arm of Recoton's video and computer gaming segment and the marketing arm of STD, announced a world-wide licensing agreement for the manufacturing and distribution of third-party gaming accessories for the highly anticipated Xbox platform.

InterAct is the industry's leading third party distributor of video and computer game accessories. InterAct is a supplier to many major retailers because of its extensive, high quality product lines, competitive pricing, rapid deliveries and superior dealer service.

Recoton Corporation is a global leader in the development and marketing of consumer electronic accessories, audio products and gaming products. Recoton's more than 4,000 products include highly functional accessories for audio, video, car audio, camcorder, multi-media/computer, home office and cellular and standard telephone products, as well as 900MHz wireless technology products including headphones and speakers; loudspeakers and car and marine audio products including high fidelity loudspeakers, home theater speakers and car audio speakers and components; and accessories for video and computer games.

The Company products are marketed under three business segments: Accessory, Audio and Gaming. Accessory products are offered under the AAMP(R), Ambico(R), Ampersand(R), AR(R)/Acoustic Research(R), Discwasher(R), InterAct(R), Jensen(R), Parsec(R), Peripheral(R), Recoton(R), Rembrandt(R), Ross(TM), SoleControl(R), SoundQuest and Stinger brand names. Audio products are offered under the Advent(R), AR(R)/Acoustic Research(R), HECO(TM), Jensen(R), MacAudio(R), Magnat(R), NHT(R) (Now Hear This), Phase Linear(R), Recoton(R), brand names. Gaming products are offered under the Game Shark(R), InterAct(R) and Performance(TM) brand names.

 
 
 

 

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