LADYDRAGON.COM - TDK MEDIACTIVE BRINGS SHREK(TM) FOR XBOX(TM) TO TDK TIMES SQUARE VIDEO BOARD

Thursday November 15, 2001

TDK MEDIACTIVE BRINGS SHREK(TM) FOR XBOX(TM) TO TDK TIMES SQUARE VIDEO BOARD

Green Ogre from the Hit Film Makes His First Appearance in Times Square This Fall

TDK Mediactive, Inc. (OTC: TDKM.OB), a global publisher of entertainment software, and DreamWorks SKG announced plans today to feature the upcoming "Shrek(TM)" for Xbox(TM) video game system from Microsoft on the TDK Times Square video board for the launch of Xbox and until end of December 2001.

"Shrek" for Xbox has shipped November 6, 2001 and will be available at retail on Xbox launch day, November 15, 2001. The much-anticipated Xbox title ships on the heels of the record-breaking release of the home video and DVD ofthe computer-animated feature film "Shrek" from DreamWorks SKG. Launched on Friday, November 2, sales of "Shrek" on video and DVD topped $110M in its first weekend of release, establishing a new record for highest initial sales in home entertainment, previously held by "Star Wars: Episode 1."

"Time Square is the ideal place to display 'Shrek' for the Xbox and gives us the perfect opportunity to capture a wide consumer audience," said Vincent Bitteti, chief executive officer of TDK Mediactive. "We couldn't imagine a better location to show off 'Shrek' for the Xbox. This title combines the best of both worlds - popularity of the box office hit film and one of the most powerful consoles on the market."

With eye-catching graphics inspired by the movie, "Shrek" for the Xbox is positioned to be a breakout title for the holiday season. "Shrek" is rated "T" for Teen by the ESRB and retails at $49.99*.

About "Shrek" for the Xbox

The Magic Mirror has an important message for Shrek. You see, it seems that the evil sorcerer, Merlin, has captured the lovely Princess Fiona™ and has her locked in his Dark Tower Fortress of Pure Evil...Wha ha ha ha! In order to face off with Merlin, Shrek must travel to the Dark Tower Fortress of Pure Evil (…Wha ha ha ha!), but a thick and foul fog surrounds it. The only way to clear the fog and gain access is to perform good deeds across the Fairy Tale Lands. To help him out, the Magic Mirror gives Shrek a Book of Good Deeds and offers to teleport Shrek to places where good deeds are required…

"Shrek" for the Xbox features the following:

* Eight never-before-seen worlds with six missions per level

* Beautifully bump-mapped environments, real-time shadows, and detailed characters, taking full advantage of the outstanding graphics capabilities of Xbox

* Sarcastic and twisted humor throughout

* Whimsical game play populated with new original characters as well as characters from the film

About TDK Mediactive, Inc.

Southern California based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Universal Studios, Mattel, Classic Media, R & S Trading, Signatures Network, BKN International, DC Comics, Hallmark Entertainment, BDSP and others. TDK Mediactive is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products.
www.tdk-mediactive.com

About Xbox

Xbox is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox will be available in North America on November 15, 2001 at the suggested retail price of $299.99*.