LADYDRAGON.COM

Wednesday May 14, 2003

EyeToy

BECOME THE STAR OF YOUR OWN PLAYSTATION®2 GAME THIS FALL WITH EYETOY™, THE ULTIMATE PARTY GAMING EXPERIENCE

Revolutionary USB Camera With Unique Motion-Tracking Technology Enables Gamers of all Ages to Be the Main Character in Exciting Mini-Games

Sony Computer Entertainment America Inc. announced today the fall 2003 release of EyeToy™ developed exclusively for the PlayStation®2 computer entertainment system. The EyeToy package includes the EyeToy USB Camera and a disc containing a collection of 12 mini-games. The revolutionary EyeToy USB camera plugs into one of the two available ports on the front of a PlayStation 2 system, and uses unique motion- tracking technology to project the player’s image on screen as the focal point of the gaming action. EyeToy takes full advantage of the power of PlayStation 2 and encourages performance, interaction and laughter, so people of all ages can instantly become the star of their own game.

EyeToy, developed by Sony Computer Entertainment Europe, Ltd. is an exciting blend of elements from various game genres including peripheral-based interactive games, music games, party games and even traditional board games.

Not available on any other gaming platform, EyeToy includes a collection of 12 minigames where players are tasked with physically performing the moves needed to win the games. By simply plugging the EyeToy USB Camera into one of the USB ports on the PlayStation 2 computer entertainment system and placing the EyeToy USB Camera on top of or below the television, players of all ages literally become the main character of the game. They must then use their arms, legs, feet, head and more to participate in the wide variety of interactive games and show off their hand-eye coordination, skill, rhythm, speed and style. Using a unique motiontracking technology, the EyeToy USB Camera projects the player on screen while their body movements are instantaneously translated into non-stop gaming action.

Additionally, EyeToy can be used for video messaging, adding to the expanding capabilities of PlayStation 2. Using the EyeToy USB camera, up to 60 seconds of personal video messages can be recorded onto a Memory Card (8MB) (PlayStation2) and left for friends and family. Various backgrounds are available, allowing each message to be specially made for any occasion. A visual indicator will alert others of a saved message, so there is no more need for "sticky" notes that can get lost.

"Gaming is taken to a whole new level with EyeToy. No other console offers gamers the opportunity to literally become part of the game," said Ami Blaire, director, product marketing, Sony Computer Entertainment America. "It’s simple yet captivating, and the consumer friendly gameplay and added functionality of video messaging make EyeToy the ultimate party game where children, teenagers, young adults, parents and even grandparents can join in the fun."

EyeToy includes 12 exciting interactive games based on music, puzzles, sports and otheroriginal genres. Each mini-game requires the player to use their body in unique ways, from quick jabs in Boxing Chump, high leg kicking in Kung Foo, rhythmically tapping hands and feet in Beat Freak, and even using high-knees and headers in Keep Ups.

The multiplayer mode offers numerous additional challenges and a chance to compete against and laugh with, and at, friends. With no need for a controller, anyone can have fun with EyeToy, and no previous gaming experience is required. Watch as players jump, kick, and flail their arms to create entertaining action with EyeToy.

EyeToy Camera

EyeToy FACT SHEET

Publisher: Sony Computer Entertainment America Inc.

Developer: Sony Computer Entertainment Europe Ltd.

Genre: Party Games

Players: 1-4 players

Platform: PlayStation®2 computer entertainment system

Peripherals: EyeToy USB Camera, Memory Card (8MB) (for PlayStation 2)

Launch Date: September 2003

Target Age: All Ages

Rating: Rating Pending (RP)

OVERVIEW

EyeToy™, exclusively for PlayStation®2, is an entirely unique party gaming experience for people of all ages. Incorporating a unique USB camera that utilizes motion-tracking technology, gamers instantly become the main character in their own game as interactive entertainment is taken to a whole new level! It is simple, yet captivating, and the consumer friendly gameplay makes EyeToy the ultimate "party game" where children, teenagers, young adults, parents and even grandparents can join in the fun!

Anyone can show off their real-world skills such as rhythm, hand-to-eye coordination, speed and style. Simply by plugging in the EyeToy USB Camera to the USB port on the front of the PlayStation 2, the image of the player is projected on-screen and becomes the star of the game.

The player must use his/her hands, feet, knees and more to play and win the wide variety of minigames!

EyeToy includes 12 exciting mini-games based on music, puzzles, sports and other original genres. Each mini-game requires the player to use his/her body in unique ways, from quick jabs to beat back ninjas in Kung Foo, rhythmical feet tapping in Beat Freak, and even high-knees in Keep Ups. With EyeToy’s instantly accessible gameplay, the opportunity exists to appeal to a broad range of consumers, regardless of age or gaming frequency.

Additionally, the EyeToy can also be used for video messaging. Consumers can record up to 60 seconds of personal video messages onto a Memory Card (8MB)(PlayStation 2) for friends and family to review and enjoy. Various backgrounds are available, allowing each message to be specially made for the occasion. A visual indicator will alert others of a saved message.

KEY FEATURES

· Revolutionary EyeToy USB Camera actually makes the player the "star" of the game.

· Unique Motion-Tracking technology instantly translates body movement into on-screen interaction!

· The EyeToy gameplay is so intuitive and simple that it appeals to audiences of all ages and experience.

· Twelve unique mini-games test players hand-to-eye coordination, rhythmic skills and reflexes, all while giving gamers a good workout!

· Some of the mini-games include:

§ Wishi-Washi – Scrub away the dirty windows in a frantic race against the clock.

§ Beat Freak – Rhythmically hit the speakers in beat with the music

§ Kung Foo – Use your martial arts skills to fight off relentless ninja nasties.

§ Keep-Ups - Bounce the ball off every body part to keep it from landing on the ground.

§ Boxing Chump – Enter the boxing ring and take on the maniacal Big Robo Bro.

§ UFO Juggler – Don’t let those hovering UFO’s crash and burn.

· Simple creation of video messaging allows anyone to leave a personalized message with the push of a button!

· Multiplayer modes offer challenge and a chance to laugh with (and at) friends! Watch as players jump madly, flail their arms and legs, and literally do just about everything to beat your score.

· Funky and hip interface and graphical style appeals to all ages.