LADYDRAGON.COM - Acclaim Entertainment, Inc.'s 'Turok: Evolution' Goes Gold

Wednesday August 21, 2002

Acclaim Entertainment, Inc.'s 'Turok: Evolution' Goes Gold; Set to Launch 9-01-02 Across All Gaming Platforms

Eagerly Anticipated Return of Video Game Icon Delivers All-New Epic Adventure of Exploration, Treachery and War Amid Ultra-Realistic Environments and Dinosaurs

The countdown to the return of the premier first-person action icon has officially begun, as Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM) today announced that its eagerly anticipated title, Turok(TM): Evolution(TM), has "gone gold" and into manufacturing in preparation for its "Turok Bloody Sunday - 9-01-02" launch across all next-generation systems.

Developed by Acclaim's world-renowned Austin Studio, Turok: Evolution is a prequel to the blockbuster franchise that has generated more than 6 million units and $250 million in sales worldwide. Featuring an entirely new game engine that was specifically designed for the next-generation gaming systems, Turok: Evolution is an epic adventure of exploration, treachery and war set against a backdrop of lush jungles, mysterious temples and the most realistic and deadly array of dinosaurs ever to be created in a video game. Acclaim is supporting the title with a multi-million dollar marketing campaign, including print, television, in-theater, radio and online advertising, contests and sweepstakes, and innovative retail and consumer product cross-promotions.

"Turok: Evolution has been in development for the past three years and we are very proud of our team in Austin, who have diligently focused on delivering this incredible action gaming experience," said Edmond Sanctis, President of Acclaim North America. "On 9-01-02, consumers, regardless of what system they own, will be able to immerse themselves in the best and biggest Turok game we've ever done."