LADYDRAGON.COM - SEGA Partners with Michael Crichton to Create New Game Based on an Original Concept

Monday September 23, 2002

SEGA Partners with Michael Crichton to Create New Game Based on an Original Concept

Partnership Brings Together World-Renowned Video Game Developer and Best-Selling Author in Unique Collaborative Venture

SEGA(R) of America, Inc. today announced that it has partnered with best-selling author Michael Crichton to develop a new video game based on an original concept to be created by Michael Crichton in association with SEGA. The partnership will bring together top SEGA game developers and Michael Crichton in a collaborative venture resulting in a new game currently scheduled for release in 2004.

"Unlike traditional licensing agreements in which pre-existing properties are developed into video games, SEGA's partnership with Michael Crichton is a unique alliance bringing together brilliant talent from two different entertainment media to create a game concept from scratch," said Peter Moore, president and COO, SEGA of America, Inc. "Michael Crichton is a creative mastermind, recognized across all traditional entertainment media including print, film and TV. We are thrilled that Mr. Crichton has chosen to leverage his talents in the interactive entertainment industry with SEGA."

"Partnering with SEGA, who has an extraordinary track record in the interactive entertainment industry, is an opportunity to create an amazing video game from the ground up," said Michael Crichton. "I look forward to working with SEGA's first-rate creative team."

    Additional information on the new video game has not been announced. Information on SEGA and SEGA games is available at www.sega.com (http://www.sega.com). Information on Michael Crichton can be found at (http://www.crichton-official.com).

    About Sega

    SEGA(R) of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a $3.5 billion corporation by market capitalization, recognized as a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com.