LADYDRAGON.COM - ACTIVISION AND JAMDAT MOBILE TO BRING ACTIVISION'S GAMES TO WIRELESS PHONES

Monday July 29, 2002

ACTIVISION AND JAMDAT MOBILE TO BRING ACTIVISION'S GAMES TO WIRELESS PHONES

Activision O₂ Action Sports "O2" Extreme Sports Titles To Be
Developed for BREW and J2ME Wireless Platforms

Activision, Inc. (Nasdaq: ATVI), a leading worldwide developer, publisher and distributor of video games and other interactive entertainment products, and JAMDAT Mobile Inc., a leading publisher of entertainment applications and provider of enabling technologies for wireless, today announced that the companies will jointly publish hand-held conversions of Activision's Activision O₂ action sports titles games for wireless phones and deliver them worldwide.

Activision O₂ titles covered under the exclusive deal include Tony Hawk's Pro Skater 4, Matt Hoffman's Pro BMX 2, Kelly Slater's Pro Surfer, Shaun Palmer's Pro Snowboarder 2, Travis Pastrana's Pro Moto-X and Shawn Murray's Pro Wakeboarding.

"Activision is the worldwide leader in extreme action sports video games and we are delighted to extend team with them to our agreement with them to include co-publish titles for wireless phonesproduct line," said Mitch Lasky, CEO of JAMDAT Mobile Inc. "Quality games content and proven brands , including like Activision O₂ will drive the adoption and future success of next-generation wireless entertainment."

The Activision games will be converted for use with multiple global wireless telephone platforms, including Sun Microsystems' J2ME, and QUALCOMM's BREWÔ, using JAMDAT's world-class technology product suite. The games will be optimized to take advantage of the larger, color screens and fast download capabilities of new J2ME - and BREWÔ - enabled wireless handsets to deliver an enhanced mobile gaming experience.

"Through our partnership with JAMDAT Mobile we will bring our global success in interactive entertainment to the rapidly emerging wireless market," said Dave Anderson, XXX,Director of Business Development and Licensing for Activision, Inc. "JAMDAT's expertise and premier enabling technologies will allow us to deliver compelling wireless games to mobile phone users around the world."

"Activision's action sports games have been tremendously successful, particularly with the youth market where interest in extreme action sports is especially high," added Ben Jones, Vice President of Sales for JAMDAT Mobile Inc. "This demographic is also a key growth market for the wireless industry, and these titles will be drivers of sales and deeper market penetration."

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $786 million for the fiscal year ended March 31, 2002.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

About JAMDAT Mobile Inc.

Los Angeles-based JAMDAT Mobile Inc. www.jamdatmobile.com is a leading provider of mobile entertainment products, services and enabling technologies to wireless carriers, independent developers and publishers around the world. Founded by interactive entertainment executives from Activision, Inc. (Nasdaq: ATVI) and backed by wireless infrastructure leaders QUALCOMM Incorporated (NASDAQ: QCOM), Sun Microsystems (NASDAQ: SUNW), and Intel (NASDAQ: INTC), JAMDAT is at the forefront of the technological and creative evolution in wireless entertainment. JAMDAT's unique combination of creative and technological expertise has positioned the company as the preferred mobile entertainment partner for wireless carriers, infrastructure companies and independent developers.