LADYDRAGON.COM - Acclaim Entertainment, Inc. Ships 'Dave Mirra Freestyle BMX 2' This Week for Playstation2 Computer Entertainment System

Wednesday August 29, 2001

Acclaim Entertainment, Inc. Ships 'Dave Mirra Freestyle BMX 2' This Week for Playstation2 Computer Entertainment System

First BMX Game for Next-Generation System Available Nationwide at Retail On 'Freestyle Thursday' September 6, 2001

The adrenaline rush of extreme sports has finally arrived for next-generation gaming, as Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM) today announced that this week it will ship its eagerly anticipated Dave Mirra Freestyle BMX 2 for the PlayStation(R)2 computer entertainment system. Building upon the Company's successful franchise that has sold in excess of 1.2 million units worldwide, Dave Mirra Freestyle BMX 2 will be in full national retail distribution on "Freestyle Thursday" September 6, 2001. The Company is currently supporting the title with an integrated $4 million marketing campaign, including national print, television and radio advertising, consumer sweepstakes and retail promotions.

"Acclaim's Dave Mirra franchise is one of the strongest and most highly regarded brands in the extreme sports category and we are thrilled to deliver the debut BMX title for the PlayStation(R)2 on 'Freestyle Thursday'," said Steve Felsen, Senior Director of Brand Management. "Dave Mirra Freestyle BMX 2 offers an unparalleled gameplay experience that will create a new benchmark in the genre and captivate diehard BMX enthusiasts and casual gamers alike."

"It's bigger, better and even cooler than my first game," said Dave Mirra, 10-Time World Champion. "The guys at Z-Axis did another fantastic job, and I know that BMX and action sports fans will get a big rush from playing this game."

In addition, the media had the following to say about Dave Mirra Freestyle BMX 2:

Dave Mirra Freestyle BMX 2 is the only game that features 10-time world champion and 11-time X Games champion, Dave Mirra. Players complete a variety of challenges to earn the respect of fellow riders as they progress through the game's eight massive levels, which feature the very best in vert, dirt, street and park riding. Dave Mirra Freestyle BMX 2 offers an innovative S.I.K. trick system, which allows players to pull more than 1,500 tricks, including the new grind, wall ride and lip trick modifiers. In addition, the game features 14 pro riders, including Ryan Nyquist, Mike Laird, and Colin Mackay; super-competitive multiplayer games; and a state-of-the-art BMX Park Editor that will allow users to create their own BMX experience. Dave Mirra Freestyle BMX 2 was developed by Z-Axis.

Dave Mirra Freestyle BMX 2 will be available nationwide on "Freestyle Thursday" September 6, 2001 for the PlayStation(R)2 computer entertainment system at a suggested retail price of $49.99.

About Acclaim Entertainment

Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment, Sega and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates four studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain, Australia and the Pacific Rim. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information, please visit our website at www.acclaim.com.