LADYDRAGON.COM - E3 2001 -

ACTIVISION ANNOUNCES DEVELOPMENT OF TONY HAWK’S PRO SKATER AND SPIDER-MAN: THE MOVIE FOR THE NINTENDO GAMECUBE

Activision Among First Wave of Third-Party Publishers to Support Nintendo’s Highly Anticipated Platform

Activision, Inc. (Nasdaq: ATVI) announced today that it is in development with Tony Hawk’s Pro Skater and Spider-Man: The Movie for the GAMECUBE platform. The company is among the first wave of third-party publishers to announce its support for the highly anticipated console system. Activision also confirmed that it is working closely with Nintendo of America on the development of these two initial titles.

"We are excited to partner with Nintendo to bring these key franchises to the GAMECUBE," states Ron Doornink, President and COO, Activision, Inc. "For calendar year 2000, Activision was not only the fastest growing U.S. software publisher overall, we were also the fastest growing Nintendo publisher. In addition, for the past two quarters, the company has been the #1 independent publisher for the Game Boy® Color. For the year, Activision had combined domestic retail sales for the Nintendo® 64 and Game Boy Color of more than $135 million. We look forward to continuing our partnership with Nintendo in this new era of console gaming. We believe that the GAMECUBE will offer revolutionary enhancements to the gaming experience and provide us with new opportunities to continue expanding our audience."

Tony Hawk’s Pro Skater for GAMECUBE will feature the signature gameplay, top-rated skaters and intuitive controls that have made the franchise a critical and commercial success. Spider-ManÒ: The Movie game will bring Columbia Pictures/Marvel Entertainment’s live-action feature film experience to the interactive arena. Spider-Man fans can play the fledgling super heroÔ in highly detailed 3D environments as they battle the forces of evil. Both titles are rated "RP" (Rating Pending) by the ESRB.

About Nintendo GAMECUBE

As a dedicated gameplay system, NINTENDO GAMECUBE delivers new forms of interactive fun for players and offers the easiest development environment for game creators. The system’s embedded memory, proprietary optical disc and innovative controller were designed to optimize the gameplay experience. NINTENDO GAMECUBE will launch in Japan in September 2001 and in North America in November 2001.

About Marvel Enterprises, Inc.

With a library of over 4,700 proprietary characters, Marvel Enterprises, Inc. (NYSE: MVL) is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused in five divisions: entertainment (Marvel Studios), licensing, toys (Toy Biz), comic book publishing and Internet/New Media. Marvel facilitates the creation of entertainment projects, including feature films, television, home video and the Internet, based on its characters and also licenses its characters for use in a wide range of consumer products and services including video and computer games, apparel, collectibles, snack foods and promotions. Marvel's characters and plot lines are created by its comic book division which continues to maintain a leadership position in the U.S. and worldwide while also serving as an invaluable source of intellectual property. For additional information visit the Marvel Web site at http://www.marvel.com.

About Spider-Man Merchandising L.P.

Spider-Man Merchandising L.P. is a limited partnership between Sony Pictures Consumer Products Inc. and Marvel Enterprises Inc. The partnership oversees the expansive licensing and merchandising campaign surrounding Columbia Picture’s highly anticipated theatrical release, "Spider-Man". Spider-Man Merchandising L.P. explores a full range of merchandising categories for one of the world’s most recognized characters.

About Sony Pictures Consumer Products

Sony Pictures Consumer Products is based in Los Angeles and handles the merchandising and branding efforts for some of the most recognized properties in film and television. SPCP is a division of Sony Pictures Entertainment (SPE), whose global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $620 million for the fiscal year ended March 31, 2001.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.