I-play to Publish Mobile Game Version of Hit Game Show, “Deal or No Deal” |
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I-play to Publish Mobile Game Version of Hit Game Show, “Deal or No Deal” |
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Tuesday March 25, 2008 |
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I-play to Publish Mobile Game Version of Hit Game Show, “Deal or No Deal” I-play Enters Mobile Licensing Agreement with Endemol USA NEW YORK--(BUSINESS WIRE)--I-play, the mobile publishing division of Oberon Media, the world’s leading multi-platform casual games company, today announced a North American licensing agreement with Endemol USA, the world’s largest independent production company and market leader in interactive entertainment with global hit franchises such as Deal or No Deal, Big Brother and 1 vs. 100, to develop, publish and distribute a mobile game based on NBC’s hit game show, Deal or No Deal. The agreement will aim to capture the heart-pounding tension of the wildly popular game show through true-to-life game play and interactivity. Reflecting elements from the hit show, players will be challenged to choose a briefcase that contains a random monetary amount between $0.01 and $1 million. During each round, players must either stay with their original briefcase or make a deal or no deal by either accepting the banker’s offer or testing their luck by opening remaining cases. Once a player decides to accept or decline the bank's offer, the game is over. Don Ryan, SVP of Publishing for Oberon Media commented: “We’re very excited to be working with Endemol USA to take Deal or No Deal mobile in the US. It's a hugely popular license that appeals to a broad audience with a highly addictive format, with a lot of suspense in the show itself, which is going to translate well to the mobile version.” “Having already successfully launched a Deal or No Deal mobile game that’s been a Top Ten performer and garnered more than 1.5 million downloads, we are pleased to now expand our mobile catalog with I-play to provide fans with a new mobile experience,” said Jon Vlassopulos, Senior Vice President, Digital Media and Branded Entertainment, Endemol USA. “This agreement further extends our commitment to provide fans with compelling entertainment choices across multiple platforms – anywhere, anytime.” About Oberon Media Oberon Media, the world’s leading multi-platform casual-games company, is the first company to deliver global, integrated casual-games solutions across online, mobile and interactive TV platforms, following its recent acquisitions of I-play and PixelPlay, respective leaders in the mobile games and iTV casual games markets. The Oberon Game Center platform is the industry standard and has been adopted by some of the world's largest corporations including Microsoft, Comcast, Verizon, Electronic Arts, France Telecom and NHN. The platform combines casual-game content, merchandizing and features to fulfill each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages across online, mobile, console and iTV platforms. Founded in 2003, Oberon Media is headquartered in New York with offices across North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers. For more information visit: http://www.oberon-media.com About Endemol USA Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits “Deal or No Deal,” “1 VS 100,” “Fear Factor,” “Extreme Makeover: Home Edition” and “Big Brother.” Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in more than 21 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a subsidiary of the Consortium, a conglomerate formed by Mediacinco Cartera S.A., Cyrte Found II B.V., and GS Capital Partners VI Fund. About "Deal or No Deal" Hosted by comedian Howie Mandel, "Deal or No Deal" is an exciting game of taking risks and playing the odds. Based on the successful format from Endemol that has aired in over 35 countries, "Deal or No Deal" debuted in Holland in 2002 and became an international television sensation. The show is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the president of Endemol USA. The series is executive-produced by Scott St. John. |
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