Gameforge Founders and Ex-Endemol Executive Invest in MMO Life, a New MMO Gaming Venture |
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Gameforge Founders and Ex-Endemol Executive Invest in MMO Life, a New MMO Gaming Venture |
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Wednesday February 04, 2009 |
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Gameforge Founders and Ex-Endemol Executive Invest in MMO Life, a New MMO Gaming Venture Investors Klaas Kersting, Alexander Roesner and Pim Schmitz Back MMO Life B.V., the Netherlands-Based Operator of Massively Multiplayer Online and Role-Playing Games Portals AMSTERDAM, Netherlands---MMO Life B.V., operator of regionalized and demographically-targeted portals for massively multiplayer online (MMO) and role-playing games (RPG), today announced a €1 million ($1.3 million USD) round of initial funding led by investors Klaas Kersting and Alexander Roesner of gaming pioneer Gameforge, and ex-Endemol media executive Pim Schmitz. The funding will allow MMO Life to accelerate deployment of its network of gaming portals, build its team and make strategic third-party investments. MMO Life’s family of portals will deliver news, reviews and rich-media demos for MMOs and MMORPGs throughout Western Europe and North America, and in several local languages. MMOhub.org, the company’s first portal, launched in late 2008; other MMO Life-operated portals will go live in the coming months. “Even in this challenging global economic environment, MMO and MMORPG games continue to be popular and financially viable,” said Simon Usiskin, CEO, MMO Life. “The experience and know-how of Klaas, Alexander and Pim will undoubtedly help MMO Life grow. This initial funding enables MMO Life to deliver the right content to the right user and introduce MMO gaming to a new and wider audience.” Gameforge’s Klaas Kersting adds, “I strongly believe in MMO Life’s strategy for driving online traffic and revenues. As importantly, I support the team behind the company. I will work closely with MMO Life to help their portfolio of portals become the MMO destination of choice for all gamers – from beginner to advanced skill levels.” About MMO Life MMO Life was founded by Reinout Te Brake in November 2008. The company aggregates the very best MMO-related games, surrounded by rich and dynamic content, through MMO Life's easy-to-navigate, region-specific portals. MMO Life’s portals are the destination for casual and advanced gamers throughout North America and Western Europe. MMO Life’s first portal, MMOHub.org, delivers news, reviews and rich-media demos for teen-focused free-to-play MMOs and MMORPGs. Other portals targeting “tweens” and adults will come on line in 2009. MMO Life is based in Amsterdam. Executives will be present at the Casual Connect conference in Hamburg, Germany, 10-12 February; and the Game Developers Conference in San Francisco, 23-27 March. visit www.mmohub.org. |
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