Humana Adds Free Online Games for Young and Young-at-Heart |
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Humana Adds Free Online Games for Young and Young-at-Heart |
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Friday February 06, 2009 |
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Humana Adds Free Online Games for Young and Young-at-Heart New Games Aimed at Fighting Childhood Obesity and Improving Brain Functions LOUISVILLE, Ky.-Humana Inc. (NYSE: HUM) announced today the addition of several new games to its Games for Health website: www.humanagames.com. In partnership with HAPPYneuron and Playnormous, Humana is pleased to offer these free online games that engage consumers in ways that are not only entertaining but also healthy. HAPPYneuron games help with brain fitness through entertaining games that are fun and scientifically developed to challenge your brain and keep it in top gear. The games are designed to stimulate your attention, language, memory, planning and abstract-thinking skills. Playnormous is an online community for children, parents and teachers that uses fun as a way to inform, educate, and inspire children to make healthier lifestyle choices regarding nutrition and physical activity. It’s a site where monsters are the good guys and the games are kid-tested and parent-approved. “We know that a healthier lifestyle doesn’t have to be boring and these games are a perfect way for consumers to connect health with a technology they already enjoy,” said Paul Puopolo, director of consumer innovation at Humana. “With childhood obesity on the rise, games like Lunch Crunch and Bubble Trouble give kids the lessons in health they need but present the message in an entertaining way – through a little friendly competition online. We also know that baby boomers are looking for ways to keep their minds young, so games like Split Words and Entangled Objects help with cognitive functions and attention skills – exercises that so many adults need.” The games are now available for free on Humana’s Games for Health website at www.humanagames.com. About Humana Games for Health Humana Games for Health believes video games can be more than just fun and entertaining – they can serve as a catalyst to healthier lifestyles. Our vision is to create ways for people of all ages to reach new levels of health and well-being through the use of game technology. We believe that because of the popularity of video games, that channel can also be used to combat obesity, provide entertaining physical therapy and battle age-related physical and mental decline. About Humana Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.6 million medical members. Humana is a full-service benefits solutions company, offering a wide array of health and supplementary benefit plans for employer groups, government programs and individuals. Over its 48-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio. More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at http://www.humana.com, including copies of:
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