LADYDRAGON.COM - JAKKS Pacific Receives Record Seven Toy of the Year Nominations for Its 2008 Portfolio

Sunday February 15, 2009

JAKKS Pacific Receives Record Seven Toy of the Year Nominations for Its 2008 Portfolio

Toy Fair 2009

MALIBU, Calif.--(BUSINESS WIRE)--JAKKS Pacific (Nasdaq:JAKK) is pleased to announce a record seven products were nominated by a committee of industry peers for the Toy Industry Association’s (TIA) 9^th Annual Toy Of The Year (TOTY) Awards, including Infant/Preschool Toy of the Year, Girl Toy of the Year, Boy Toy of the Year, Activity Toy of the Year, Most Innovative Toy of the Year and two separate nominations for Educational Toy of the Year. Each of JAKKS’ nominated products are also contenders for the overall "Toy of the Year" for the entire program. Winners for each of the Toy of the Year Awards will be announced at the annual TOTY Awards Ceremony in New York City on Sunday, February 15, 2009.

And the nominees are…

INFANT/PRESCHOOL TOY OF THE YEAR

Tink's Talking Café™ – Creative Designs™ (CDI), a division of JAKKS Pacific

GIRL TOY OF THE YEAR

Hannah Montana's Malibu Beach House – Play Along, a division of JAKKS Pacific

BOY TOY OF THE YEAR

EyeClops®Night Vision Infrared Stealth Goggles – JAKKS Pacific

EDUCATIONAL TOY OF THE YEAR

Discovery Kids® Smart Animals™ and Scanopedia™ – JAKKS Pacific

EyeClops BioniCam™ – JAKKS Pacific

ACTIVITY TOY OF THE YEAR

Girl Gourmet™ Cupcake Maker – JAKKS Pacific

MOST INNOVATIVE TOY OF THE YEAR

EyeClops® Night Vision Infrared Stealth Goggles – JAKKS Pacific

“We are extremely pleased to receive an unprecedented seven Toy of the Year nominations for our 2008 products in multiple categories,” said Stephen Berman, President and COO, JAKKS Pacific. “We believe our portfolio is one of the strongest in JAKKS’ history and that the record number of TOTY nominations reflects our commitment to creating innovative and quality products that perform at retail, are magical for kids and are affordable for families in even the toughest of times.”

The TIA’s list of 74 nominees for the 9^th annual TOTY Awards reflects the most exciting new products for 2008 from a diverse range of toy companies. Nominated products cover all aspects of the industry, ranging from “Game of the Year” to “Most Innovative Product.” The TOTY ballot was overseen by the TOTY nominations committee, which is comprised of major retailers, TIA board members, toy trade journalists and academics.

The TOTY nominated JAKKS products are currently available at retailers nationwide.

The much anticipated TOTY Awards will be held at Pier 60 at Chelsea Piers on Sunday, February 15^th at 6:30 p.m. and will officially kick-off Toy Fair Week.

For more information, visit www.totyawards.org.

About JAKKS Pacific

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world. JAKKS’ diverse portfolio includes Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories, sold under various proprietary brands including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™, EyeClops®, Girl Gourmet™, Plug It In & Play TV Games™, Kids Only®, Tollytots® and Disguise®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney, Nickelodeon, Warner Bros., World Wrestling Entertainment, Ultimate Fighting Championship, Graco and Cabbage Patch Kids. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.