LADYDRAGON.COM - Overloaded all over the TV in Cannes

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Wednesday September 29, 2004

Overloaded all over the TV in Cannes

Overloaded the leading mobile games developer and distributor announced today that they will be taking part in the annual MIPTV show in Cannes on October 4th until October 8th 2004. Their stand number will be H4.32.

This is the biggest TV event in Europe (maybe even the world). This is the place were programming trends are spotted - and policies implemented. Just name the programme genre – and it’s a safe bet it will be on sale at this yearly spring TV programming market, spread over a five-day period.

Broadcasters, producers & distributors, together with specialists in the fields of video & the Internet, advertising, licensing & merchandising all join to make it a date – and have done so every year for over forty years.

Buying and selling, promoting, networking… all form part of the MIPTV working week. And Palais des Festivals, Cannes provides the ideal facilities for this flourish of activity.

Ashu Mathura (Managing Director of Overloaded) said "Overloaded is already a leading developer and publisher for TV related video games for mobile phones. Together with Endemol International we have developed games around brands like BigBrother, FearFactor, Deal or no Deal and others. Together with Dupuis we are developing a series of games around the cartoon and TV character Largo Winch. Being present at MIP is a clear signal of our commitment to the industry and that we want to stay a leader in TV related video games for mobile phones!"

About Overloaded | Fun Everywhere!

Overloaded, an Endemol Group company, is a leading developer and publisher of video games for mobile phones. Overloaded develops mobile video games in JAVA, Symbian, BREW and I-mode technologies. Our mission is to create fun, exciting, challenging and innovative video game experiences for mobile phones, which excel in game concepts, gameplay, design and technology and put them into the hands of consumers everywhere.

Popular mobile games develop and distributed by Overloaded are, among others, FearFactor - Helicoper Flag Snag, Fear Factor – H2O Challenge, BigBrother – The Games, BigBrother Directors Cut, Deal or no Deal, Dragon Skies, Dan Parks Decathlon, Fantom Overdrive and Resistance EP1. Overloaded strategic wireless partners include KPN Mobile, T-Mobile, Vodafone, Orange, Telefonica, Proximus, Cosmote, TIM, SFR, Optimus, TMN, Eurotel, Mobitel and many others.

Overloaded is headquartered in Amsterdam, The Netherlands. For more information, please visit Overloaded at www.overloaded.com

Since November 2002 Overloaded is part of the Endemol International group of companies. About Endemol The company was established in 1994 as the result of a merger between the two major TV producers in the Netherlands: Joop van den Ende Productions and John de Mol Produkties. Since then the company has had an agressive international expansion through acquisitions of and by starting TV production companies outside the Netherlands.

The company, with its head offices in the Netherlands, has subsidiaries and joint ventures in 25 countries, including the major European markets, the United States, Latin America, South Africa and Australia. Succesfull TV formats from Endemol are, among others, FearFactor, BigBrother, StarAcademy, Deal or no Deal and many others. In 2002, the Endemol Group of companies had a combined turnover of 868,8 million Euro. In the same year, more than 18,000 hours of television were produced, spread over approximately 400 different programme series.

The Endemol library contains over 500 programme formats and the company employs about 3,300 full-time employees. Since summer 2000 Endemol is part of the Telefónica group. About Telefónica S.A. Telefónica S.A. is the leading provider of telecommunications services in the Spanish- and Portuguese-speaking world - with a potential market of more then 550 million customers - and one of the largest companies in Europe and the world. Nowadays, Telefónica has presence in 50 countries and operates in17 countries worldwide and is the first company in Spain in terms of market capitalization.